International Racing Manager

About Alpine Hearing Protection

Alpine Hearing Protection is a global leader in hearing care, designing and distributing premium earplugs and noise-reduction headsets across online, offline, and live event channels. With a mission to make hearing protection both accessible and enjoyable, Alpine is the official hearing protection partner of the world's most prestigious motorsport championships: Formula 1, MotoGP, 24H Le Mans, and Indy 500.

About the Role

You will own one of the world's most unique motorsport partnership portfolios. From Formula 1 and MotoGP to Le Mans and the Indy 500, you'll be responsible for turning global sponsorship rights into commercial growth, unforgettable fan experiences and measurable business results.

Based at our Global Head Office in Utrecht, or from our French Office in Paris, you will be the single point of accountability for our racing division: managing world-class partnerships with F1, MotoGP, 24H Le Mans, and the Indy 500; leading 30+ live event activations per year; and driving commercial performance across every circuit we visit. This is a high-autonomy, high-visibility role for a commercially sharp and operationally rigorous professional who thrives in fast-paced, international environments. Your success will be measured by three things: commercial growth, partner satisfaction and flawless execution of our international race calendar. You will also directly manage one team member, supporting their development and ensuring effective delivery across the racing programme. You will report to the Global Events & Venues Director.

Key Responsibilities

Partnership Management

• Lead all partnerships across F1, MotoGP, 24H Le Mans, Indy 500, and future series — from contract negotiation through to rights delivery and season-long execution against key strategic imperatives.

• Serve as the primary relationship owner for all racing partners, ensuring alignment on objectives, activations, and deliverables throughout the year, including financial reporting.

Event Operations & Execution

• Plan, coordinate, and lead Alpine's on-site presence at 30+ race events per year across Europe, the Americas, and Asia-Pacific.

• Manage the full event lifecycle: logistics, stand setup, staffing, inventory, fan engagement, teardown, and financial control.

Commercial Performance

• Own the commercial budget and profitability of Alpine's international racing programme, including on-site sales, digital campaigns and sponsorship activation. Deliver revenue targets and continuously optimise profitability across events and partnerships for both event and digital revenues without compromising quality or impact.

• Drive "always-on" engagement strategies beyond key event moments to sustain brand and commercial momentum.

Marketing & Brand Coordination

• Work alongside the Digital and Content teams to drive online product sales tied to live event campaigns and integrated experiences across digital, experiential, and content channels.

• Ensure seamless customer journeys from trackside discovery to e-commerce conversion.

• Collaborate with regional and local teams to ensure consistent and locally relevant execution.

Reporting & Stakeholder Management

• Deliver structured, data-driven reporting: event ROI, revenue vs targets, partner satisfaction, operational KPIs, annual evaluations, and resource planning across the full season.

• Build and inspire strong cross-functional relationships internally (marketing, digital, PR, commercial) and externally with rights holders and agencies.

What We Offer

This is more than a sponsorship or events role. It's an opportunity to own one of the world's most exciting motorsport partnership portfolios and make a visible impact on a global brand.

Why you'll love this role

• Own Alpine's international racing programme with real autonomy and responsibility from day one.

• Work with iconic racing championships including Formula 1, MotoGP, 24H Le Mans and the Indy 500.

• Travel to some of the world's most prestigious motorsport events and be part of the team behind the fan experience.

• Join a fast-growing international B Corp where commercial success and positive impact go hand in hand.

• Help shape the future of a rapidly growing business with significant international ambitions.

What you'll get

• A competitive salary of €50,000–€70,000 (based on a full-time contract, excluding holiday allowance, bonus and pension), depending on your experience.

• Performance and event-related bonus opportunities.

• A flexible benefits package, including the option to exchange leave days for salary.

• A generous training budget and access to GoodHabitz for continuous learning.

• A hybrid working setup, including a work-from-home budget.

• A solid pension scheme.

• Company workouts and lunch twice a week at the office.

• Legendary team events, including annual trips and Christmas celebrations.

• Free access to Alpine-supported events and festivals.

Want to know what it's like to work at Alpine? Read more about us  here.  

Your Profile

Experience

• 5–8 years in sponsorship, partnerships, licensing or brand activation in an international setting

• Hands-on track record managing live events with cross-functional coordination (logistics, staffing, marketing)

• Experience with agencies, service partners, and rights holders; delivering integrated campaigns across digital, experiential, and content

• Exposure to P&L management and financial reporting

• Available 40h per week 

• An affinity with motorsports is a plus 

Skills & Competencies

• Strong commercial and negotiation skills; able to drive profitability

• Excellent project management: rigorous, structured, able to handle multiple events simultaneously without losing detail

• Data-driven: comfortable with KPIs, dashboards, and post-event analysis

• Self-starter with high energy; able to operate autonomously in a lean organisation

• Composed and solutions-oriented under high-pressure, fast-changing conditions

Languages, nationality & Mobility

• Fluent English is mandatory (working language of the company and all international partners)

• Additional European languages are plus

• Willingness and ability to travel extensively: approximately 50–60%, including evenings and weekends during race season

• Eligible to work within the European Union and able to travel internationally

What can you expect from us?

At Alpine, you’ll join a purpose-driven, international working environment in the booming hearing protection market. We combine a professional scale-up vibe with a passionate, young, and motivated team. We are a company where innovation, impact, and fun go hand-in-hand. We are B-Corp certified and deeply committed to people and planet. Here, your ideas are heard, and your work truly matters.  

We are located in Utrecht and Paris. More information about our office can be found via this link. For more info or questions, contact jobs@Alpine.nl.

Applications close: August 1st  2026. Please expect a response within 5 days of the closing date. We review applications on a rolling basis and may close this vacancy earlier if we receive a high volume of strong candidates.

Alpine Hearing Protection is an equal opportunity employer and welcomes applications from candidates of all backgrounds.