Head of Growth

JOIN ALPINE HEARING PROTECTION AND HELP BUILD THE #1 HEARING PROTECTION BRAND WORLDWIDE

Alpine is the ultimate destination to accelerate your career in digital growth. With our ambitious mission to triple the business in the next 5 years and become the global leader in hearing protection, we offer an unparalleled environment for growth-minded professionals who want to make a real impact.

At Alpine, you have the unique opportunity to be part of our exceptional team that is shaping the #1 worldwide brand in hearing protection. More than a billion people are at risk of hearing damage, and Alpine is on a mission to protect their hearing — and you can help us achieve this.

About the role

As Head of Growth, you will be the frontrunner of Alpine’s digital marketing efforts, driving growth across all e-commerce channels worldwide. You will directly lead our performance marketing team (social advertising, PPC, SEO, CRM, marketplace advertising, affiliates, and more), while also challenging and sparring with the broader marketing organization.

You will report directly to the Chief Digital Officer and act as a key challenger to the CMO and their team. In this role, you own the global growth equation and manage our fast-growing 8-digit annual marketing budget to maximize Alpine’s worldwide impact. Your mission: ensure Alpine continuously wins by being faster, smarter, and more innovative than the competition, resulting in an outperformance on ROI.

Responsibilities

• Own the growth strategy and execution roadmap across all digital marketing channels worldwide.

• Take full P&L responsibility for e-commerce channels, focusing on revenue, profit, market share, CLV/CAC, and ROAS.

• Manage and optimize an 8-digit annual digital marketing budget, ensuring maximum return on spend.

• Lead, build, and inspire the performance marketing team, including external partners and agencies.

• Drive continuous optimization across social advertising, PPC, SEO, CRM, marketplaces, affiliates, influencer marketing, and emerging channels.

• Run a rigorous test & learn cycle, turning insights into scalable improvements across campaigns, channels, and customer journeys.

• Translate strategic plans into smart channel allocation, campaign structures, and actionable roadmaps.

• Push innovation by experimenting with new digital channels, platforms, and advertising models.

• Implement advanced measurement models (attribution, marketing mix modelling) and build clear dashboards for decision-making.

• Ensure scalable setups that can be rolled out across markets and product categories.

Your impact

• Directly contribute to Alpine’s ambition to triple the business in 5 years!

• Help establish Alpine as the global #1 in hearing protection.

• Build and lead a high-performing team that sets new standards in digital growth.

• Protect the hearing of millions worldwide and make a tangible difference in people’s lives.

What do we expect from you?

You are both a strategic growth leader and a hands-on digital marketing expert. You thrive in a fast-paced, international scale-up environment and love building, testing, and scaling what works. Next to that you are:

• Experienced in social advertising & commerce, marketplaces, Google, and new digital channels.

• Growth-minded: you believe it can (and must) always be better.

• Competitive: you want to win by being smarter and faster than the rest.

• Data-driven and detail-oriented, but able to zoom out to the bigger picture.

• Curious, ambitious, and energized by continuous improvement.

• A strong communicator and networker who shares knowledge and builds connections.

• Tech-savvy and always thinking in scalable solutions.

What can you expect from us?

At Alpine, you’ll join a purpose-driven, international working environment in the booming hearing protection market. We combine a professional scale-up vibe with a passionate, young, and motivated team of 75 people. We are a company where innovation, impact, and fun go hand-in-hand. We are B-Corp certified and deeply committed to people and planet. Here, your ideas are heard, and your work truly matters.

Besides a highly competitive salary, we offer extraordinary benefits such as:

• Participation in our management incentive plan (investment opportunity).

• Relocation budget (for international hires) .

• A dynamic and supportive team with legendary team outings (sailing trip, overnights, Christmas parties).

• Access to global events and festivals where Alpine is present—with free tickets!

• Weekly free company workouts and lunch twice a week at the office.

More information about Alpine as an employer can be found here.

We are located at a nice new office on the Europalaan in Utrecht. More information about our office can be found via this link.

Ready to lead digital growth at Alpine and help build the #1 hearing protection brand worldwide? Hit apply to hear from us!