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CRM Lead

Utrecht, Utrecht, NetherlandsEcommerce

Job description


Alpine, is the ultimate destination to skyrocket your e-commerce career. With our ambitious mission to become the leading brand in hearing protection worldwide, we offer an unparalleled environment for your professional growth and success.

At Alpine, you have the remarkable opportunity to be part of our exceptional team that builds and shapes the #1 worldwide brand in the hearing protection industry. More than a billion people worldwide are at risk of hearing damage, and Alpine Hearing Protection is on a mission to tackle this serious health issue.

About the role: CRM Lead

As our CRM Lead you will be part of the digital team which will have the biggest growth potential in the next few years. Within the team you are responsible for the design, execution and coordination of campaigns aimed at our consumer groups in order to grow their loyalty to Alpine Hearing Protection. 

In our current situation we are at the beginning of a professional CRM management. We collect client information from our webshops in Klaviyo which we use for sending our a periodic newsletter. Next to that we have quite some customer related data but this does not lead to any strategy. Therefore, as our CRM Lead your upcoming tasks will be:

  • Define and write the CRM strategy based on insights in customer needs and business opportunities
  • Define the right media mix (email, web, social, etc) for executing the CRM strategy and execute it
  • Implementing customer journey related communication related to previous sales or events
  • Set up a customer life cycle dashboard 

After you've build a solid CRM foundation the real fun starts! We are constantly improving our digital standards. WIthin CRM marketing management we foresee lots of opportunities to build an even stronger relationship with our customer. Your input in this is more then welcome!

In the next few years we strive to a data driven digital growth led by our recently started CDO Maurice Barten. You will be part of a senior strategic digital team with specialists in marketplaces, web shops and performance marketing.

Your impact:

  • Contribute to the company's mission of becoming the #1 brand in hearing protection worldwide.
  • Be part of a dynamic team that is passionate and motivated to build a globally recognized brand.
  • Help protect the hearing of millions worldwide and make a tangible difference in people's lives.

Job requirements

Who are you?

You have proven experience in independently building a CRM management system within a B2C environment. Next to that you:

  • Are technical and data driven when thinking about CRM marketing management 
  • Have experience with Klaviyo or a similair email platform
  • Thrive when given ownership end to end
  • Have a test & learn mentality

And of course you love the dynamics and variety that comes with a fast-growing company, with a fantastic, young, and energetic team.

What We Offer:

You will be part of a purpose-driven, international working environment within a leading company in the booming hearing protection market. We stimulate a positive work environment with a passionate, young, and motivated team, and a scale-up vibe.

Besides a competitive salary we offer extraordinary benefits like:

  • Free festival tickets
  • Yearly sailing trip and a yearly overnight adventure trip
  • Free lunch twice per week      
  • Weekly company fitness                                                                                                                                                                                
  • Monthly company stand-up with drinks afterwards
  • More information here

We recently relocated to a brand new office in Utrecht. More information on your new workplace here

Ready to Make a Real Impact?

If you are passionate about eCom, driven to contribute to a meaningful mission, and ready to be part of a team that is determined to build the #1 hearing protection brand worldwide, we would love to hear from you! Join Alpine Hearing Protection as a CRM Lead and help us shape the future of hearing protection. Hit apply to hear from us!


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